The market for food supplements in Romania will reach in 2025 the value of 726 million euros, up 7.9% compared to the previous year, the data of a new study shows.
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According to the company’s data, 9 out of 10 Romanians took at least one dietary supplement, the most popular being probiotics, hepatoprotectors and immunity products and respiratory tract protection. A trend in the market is to increase interest in supplements for mental and emotional health, reflecting increased attention paid by consumers to mental well -being.
Direct impact on public health
According to Type Nature, a measure that could revolutionize the Romanian medical system is to include these products in the public health program. With more than half of the public health expenses focused on treating chronic patients and acute cases, the implementation of a prevention strategy based on supplements could generate important savings for the public budget. In fact, international experience also supports this idea – in the next four years, the Netherlands and Nordic states are preparing to implement similar programs for settlement of dietary supplements, recognizing their potential to reduce public health expenses.
“With
Inclusion in the public health program, the supplements market will become the pillar that provides prevention, completing health strategies. Thus, the investment in prevention by settling dietary supplements would reduce the pressure on the medical system and would transform Romania into a model worth following at European level for everything that means preventive medicine“, He said Valentin Popescu, co-founder Type Nature. He also showed that the settlement of the products is a necessary but not enough step, needing to continue the efforts to educate the population in terms of the benefits of prevention, but also to the creation of standardized medical protocols for the use of supplements.
Another aspect highlighted by the study of Type Nature is that Europe has been positioned as the number 1 in innovation in the world in the field of food supplements, maintaining the positive trends of the previous year and registering an increase above the world market.
Dietary supplements have a beneficial impact on health, but the use of quality raw materials is essential. Type Nature products are labeled with clear indications, such as “without sugar”, “without alcohol”, “without gluten”, “without lactose” and “tolerated by diabetics”.
