Kaizen Gaming and Kazeneri extend the program “The Collective”, supporting 24 NGOs from Europe and Latin America
What does it mean to be a “kazener”?
Kazeners are a talented group of over 2,700 people around the world, who are part of Kaizen Gaming, one of the largest gametech companies globally and the Betano bookmaker and Games.
There are people who aspire to be better every day and unite their forces as a single team. Passionate and oriented towards action, they know how to look at things from the perspective of others. These values guide not only their professional activity, but also the desire to contribute positively to the world around.
The expression of this attitude is “The Collective”, Kaizen Gaming’s International Volunteer Program. Its purpose is to capitalize on the power of employee volunteering to generate a real social impact and to bring a positive change in the communities in which Kaizen Gaming operates its activity globally.
What does The Collective do?
The Collective activities started less than a year ago and, even in such a short time, have already generated a significant impact. The program has mobilized over 600 volunteers, which contributed more than 1,500 hours of voluntary work, supporting 24 NGOs from all over the world, helping them to carry out their mission and produce sustainable changes.
Most recently, in July, the program focused on social inclusion and support of communities. In Athens, Thessaloniki, Sofia, Bucharest, Lisbon, São Paulo and Bogotá, The Collective has closely collaborated with local NGOs, organizing collection points in Kaizen Gaming headquarters, giving Kaizeners not only to donate, but also to interact directly with these organizations.
The results were remarkable:
● Over 2,000 articles collected for vulnerable communities, including non -perishable foods, hygiene products, school supplies, clothing and toys.
● The “The Collective Talk” workshops have put employees in contact with NGOs in Romania, Greece, Bulgaria, Portugal and Brazil, offering a space for questions and ideas, strengthening the connection between Kaizener and the causes.
● A donation of over 60,000 € has supported NGOs serving more than 4,700 people worldwide, including children, elderly, women and vulnerable families.
In Romania, the July action carried out in partnership with the Parada Foundation had a direct impact on the marginalized communities in Bucharest by collecting foods, hygiene products and school supplies. The financial donation will support the provision of personalized medical, psychological, social and educational assistance services, contributing to the improvement of the quality of life and social inclusion, for the families supported by the Foundation.
Action from the beginning
The July initiatives were not the first. Since the launch of the autumn of 2024, 200 Kaizen Gaming volunteers have been involved in beaches cleaning actions, the preparation of hot meals for vulnerable groups and the renovation of public parks in São Paulo, Lisbon, Sofia, Bucharest, Athens and Thessaloniki.
The program later expanded its attention and beyond humans, supporting the protection of animals and the environment. In April 2025, 200 other kazeners collaborated with NGOs in Athens, Saloniki, São Paulo, Lisbon, Prague, Valletta, Bogotá, Sofia and Bucharest. The activities included finding new homes for dogs without a master, building boxes specific to the region and increasing the awareness of conservation problems.
In Romania, The Collective volunteers were involved by:
● Supporting vulnerable communities by preparing and serving over 200 hot meals for homeless people in the North Station area, in collaboration with the Association Anaid and Pro Vobis.
● The construction of over 30 boxes for birds specific to the region and the participation in educational workshops and awareness activities regarding the protection of local birds and their natural habitat, together with the Romanian Ornithological Society (SOR).
More to do, more to offer
As The Collective enters the second year of existence, the program is already exploring new ways of collaborating with NGOs. The true value of The Collective is not only measured in figures, but in the lives of humans, animals and media on which our volunteers had an impact, but also in the feeling of pride and purpose felt by Kaizeneri by involving them.
Of course, nothing would have been possible without the cooperation of the partner NGOs. In Romania, these are: Anaid, Pro Vobis Association, Romanian Ornithological Society (SOR) and Parada Foundation.
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About Kaizen Gaming | Betano
Kaizen Gaming is one of the largest gametech companies in the world. With an emphasis on technology and people, the company aims to improve the experience it offers to millions of customers around the world and provide entertainment to sport fans in a fun and responsible way.
Kaizen Gaming owns the premium brand of sports bets and Betano online games, with presence in numerous markets in Europe, America and Africa. The company has over 2,700 employees globally.
Kaizen Gaming has been recognized as a top player in the global sports betting and online betting market, obtaining several industry awards, including a world-winning world premiere won in a single year at EGR Operator Awards 2024.
For more information, visit Kaizen Gaming and Betano.
