Romanian tourism has a high potential for development, but it faces significant challenges, especially in terms of the effective promotion and presentation of tourist destinations.
In this context, the Federation of the Hotel Industry of Romania (FIHR), in partnership with Horwath HTL, is organizing the “Destination Management Masterclass”, which will take place on March 31, 2026, at the Novotel Bucharest City Centre, located on Calea Victoriei 37B.
The event is dedicated to tourism specialists – directors and managers from tourism boards, representatives of national profile organizations, officials involved in tourism policies and the management of European funds, as well as members of Destination Management Organizations (DMOs).
The course provides a practical approach to the development and promotion of tourism destinations in a competitive global context and includes data on destination management: roles, trends and vertical coordination, OMD models in Europe and the world – what works and what doesn’t, strategies for building a destination brand.
The agenda of the event includes European case studies, with an emphasis on Croatia, Slovenia and Albania, countries with clear strategies in tourism.
The invited speakers are Matko Marohnic, Sinisa Topalovici and Călin Ile and the number of participants is limited to 40.
The organizer is Horwath HTL, a world leader in tourism, hospitality and leisure consulting, with projects in over 80 countries around the world.
The company has implemented national strategies, marketing strategies, OMD reorganizations and investment facilitation for governments in Europe, the Middle East and beyond.
The registration fee is 400 lei for the event on March 31. Interested persons can request additional information at the email address: [email protected].
