A third (34%) of respondents to a survey commissioned by Kaspersky believe that artificial intelligence can be a better leader than humans due to its impartiality. The majority (57%) are ready to use AI to run their daily lives more efficiently, and 31% would use AI to find their right partner in a dating app.
Respondents see AI as a potential manager. PHOTO Shutterstock
The results of the Kaspersky survey “Excitement, Superstition and great Insecurity – How global Consumers engage with the Digital World” show that artificial intelligence is becoming a new member of society. The study also found that artificial intelligence is currently taking on new roles in areas where it can be successful and instill confidence in people.
“Based on statistics SimilarwebChatGPT, one of the most popular chatbots in the world, garnered 153 million visits in its first month of launch in November 2022, and reached a peak of two billion visits in April 2024. In light of rapid advances in AI, Kaspersky conducted an in-depth study to explore the current levels of trust in AI. The study examines the roles of artificial intelligence in people’s lives, from leadership positions in the workplace to assisting in important life decisions.” it is stated in a press release sent by Premium Communication.
Respondents see AI as a team member at work, but also as a potential manager. 34% believe AI can be a fairer boss than a human being, according to the study.
Virtual experiences and the Metaverse, in learning techniques
Another area where AI can play an active role is education. Almost half of respondents (47%) predict that virtual experiences and Metaverse will be among the teaching techniques for children in the near future.
Half of consumers (50%) believe that artificial intelligence has already become an inevitable part of their lives, with 43% having a positive outlook on its potential to bring many exciting opportunities and improve the future for everyone.
Most respondents admit that AI has skills in creative fields: 62% believe that AI is a credible producer of works of art.
AI, viewed as an assistant in everyday life
AI can also be considered a reliable and everyday companion. More than half of respondents (57%) would like to use AI to run their daily lives more efficiently.
Approx. half of those surveyed (48%) are ready to use an AI chatbot to have online conversations, 31% would use it to help them find the right partner in a dating app. In fact, 48% believe that human relationships will change due to the impact of AI, if virtual characters start to replace real-life partners.
How users can protect themselves from AI-based threats
To protect users against AI-based threats, Kaspersky suggests:
1. Install a trusted cybersecurity solution that can provide AI-enhanced phishing protection by detecting malicious pages and preventing interaction with them. Such a solution will help identify and block fraudulent emails and websites that aim to steal personal information.
2. To counter the risks posed by deepfakes, it is wise to immediately avoid requests for data or money, even if they appear to be from friends, family members or colleagues. Verifying the authenticity of the request through alternative methods of communication is a prudent step.
3. Using an online privacy checker is essential for adjusting your privacy settings to limit your exposure to AI-enhanced identity theft. This approach minimizes the amount of personal information accessible online, making it more difficult for threat actors to exploit personal data.
Details on the full Kaspersky report “Excitement, Superstition and great Insecurity – How global Consumers engage with the Digital World” here.
About the Kaspersky survey
In June 2024, Kaspersky commissioned Arlington Research to conduct an online survey of 10,000 respondents to explore their attitudes toward current digital superstitions, the role of artificial intelligence in human life, and the topic of digital immortality. The sample included 1,000 respondents from each of the following countries: UK, Germany and France and 500 from Spain, Italy, Portugal, Brazil, Mexico, Russia, Kazakhstan, India, China, Indonesia, Turkey, KSA, UAE and Africa south.
About the company that commissioned the survey
Kaspersky is a global cyber security and digital privacy company founded in 1997.
Kaspersky’s threat and cyber security expertise constantly translates into innovative security solutions and services to protect businesses, critical infrastructure, governments and individual customers around the world:
“The company’s comprehensive security portfolio includes endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and constantly evolving digital threats. More than 400 million users are protected by Kaspersky technologies and we help 220,000 corporate customers protect what matters most to them”the company says.
