The biggest music festival in Europe turned Black Friday into a spectacle of experiences. Beach, Please! sold over 10,000 subscriptions in 72 hours.
The campaign carried out in partnership with eMAG brought record discounts, symbolic prices of 10 lei for the first 100 tickets, sold out in the first second, and successive waves of discounts of 40%, 30% and 20%. The result: a new sales record and a huge wave of reactions online.
“Young people in Romania no longer buy only products, but moments that become memories. Beach, Please! is about belonging, friendship and shared energy. What happened on Black Friday shows us clearly: festivals are the new luxury of generation Z,” said Selly, the founder of the festival.
First headliner announced: Don Toliver
Beach, Please! 2026 is already being announced as the most spectacular edition to date, and the organizers have confirmed the first name in the line-up: Don Toliver, an international superstar who will take to the festival stage for the second time. American rapper and songwriter, Toliver conquered the charts with his way of combining hip-hip with R&B, pop and even rock. He rose to prominence in 2018 with the release of his mixtape Donny Womackappearing on the album Astroworld of Travis Scott and the viral success of the single No Idea
(2019). Since then, he has released several successful albums, including Heaven or Hell (2020), and gained international recognition through chart-topping collaborations such as
Lemonadealongside Internet Money, Gunna and NAV. The reason why the organizers invited him is the enthusiasm of the Romanian fans who asked for him again, after the incredible show done in 2024.
The announcement was made via a live show on Selly’s YouTube channel at the end of 12 hours of livestreaming and included a monster truck, 2 bikers and fakirs. The 12-hour live broadcast on November 7, a special eMAG project, has already garnered half a million views.
With a community of over 150,000 participants in the 2025 edition and a digital impact exceeding tens of millions of views, Beach, Please! remains the cultural phenomenon that defines a generation.
About Beach, Please!
Released in 2022, Beach, Please! is the biggest festival in Europe and one of the most influential music events in the region. He brought international artists such as A$AP Rocky, Yeat, Wiz Khalifa and Travis Scott to the same stage, redefining the festival experience for the young audience in Romania. In 2025, the festival had a traffic of almost 500,000 people,
The 5th edition will take place between 8–12 July and marks the anniversary of the festival.
Tickets on: beach-please.ro
