Chatgpt users will be able to shop online much easier with the implementation of a new function

OpenAI announces the users of the Chatgpt app that they will be able to see the prices and reviews of the products much easier, as well as access direct links to buy the recommended products, with the implementation of a new feature.

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According to the BBC, Chatgpt expands its features by adding shopping options, thus penetrating a traditional dominated field of media sites and Tech giants such as Amazon and Google.

Openai said that product selections will be “chosen independently and will not represent ads. “

By adding this function, Openai enters an even more direct competition with Google, but also with specialized product reviews, such as New York Times and other publishers. Amazon has launched her own shopping assistant based on artificial intelligence last year, while the Company Perplexity also offers a shopping tool.

Openai said the purpose of updating is to do “Faster finding, comparing and buying products”The function will be available for all users, but the full implementation will take a few days.

Google remains the undeniable leader of the search market, with about 89% of global traffic, according to analyst estimates. However, his market share has begun to decrease slowly in recent months.

This change is one of several improvements announced on Monday, as part of a wider update of its search product.

Also, Openai has launched a feature that allows users to send text messages to Chatgpt for real -time sports scores and offers more sources cited in answers.

In February, Openai announced the launch of Chatgpt Search, a search feature available for all users of its chatbot, not just for subscribers. The announcement is part of a series of 12 days of product launches, in which Openai also introduced a new Chatgpt Pro subscription, as well as a video generation tool called sister.