At first glance, it seems only a festival account. In fact, @beachpleasero has become a digital phenomenon. With almost 580,000 followers, almost 3,000 four -year posts and stories, is the largest festival account in Romania. And this summer, in just five days of the event, he ticked a record difficult to overlook: over 340 million views.
Behind the performance is Claudia Predoana and Ana Ciocănel, those who managed the Instagram account of the festival from scratch, with intuition, rhythm and a rare understanding of the generation that communicates quickly, visually and on the run.
From zero … to 577,000 followers
The account @beachpleasero was created on March 24, 2022, in a period when the festival was barely outlined. The estimates spoke, optimistically, about 8,000 participants. In fact, over 25,000 came, and the online interest exploded: in the first month, the account reached 35,000 followers, and just one week after the inaugural festival had passed 50,000.
Three years later, the figures speak for themselves: 577. 000 active followers, a daily presence in Stories, dozens of creative activations and one of the most faithful festival communities in Central and Eastern Europe.
Recipe: Telephone, real time and instinct
For the 2025 edition, held between July 9 and 13, Claudia and Ana continued in the style that defined them: real-time posts, videos filmed with the phone and mounted on the spot, from the middle of the public.
“The best performing videos are the ones posted instantly, directly from the crowd. We have reels that have passed by 1.9 million views and have been made with the phone. The public seek authenticity and Content Time.”-Claudia Predoana, Social Media Manager
Of the most viewed nine materials posted during the festival, eight were made and posted in real time. Claudia says that fast reflexes, eyes and flair are needed. In a space as the Instagram, you must know at the same time to film, edit, write Caption and choose the exact moment you post.
“If you do not post in the first two minutes after the artist climb on stage, you lost the moment. The online works best in real time.”
An active account 365 days a year
Account @Beachpleasero does not take a break. Never. For four years, Claudia and Ana have published daily content: video archives, community posts, Q & Ai live, internal jokes and teasers that maintain the raised engagement in any month of the year.
“It is a challenge to post day by day for four years, especially in the months you do not announce the line-up or you have no active sales. But we have always found creative solutions that have held the community almost,” says Claudia.
Series like “Bac Beach, please!” – who reinterpreted the TRAP -style baccalaureate topics – or “Beach, Please! Awards!”, A weekly votes for the most viral moments, have contributed to increasing community loyalty. In 2024, the contents of the festival generated over 70,000 tickets sold in pre-Sale for 2025, before the line-up was announced.
From Digital backstage, in the backstage of creators
Apart from the activity of Beach, Please!, Claudia Predoana is the manager of some of the most famous influences in Romania, such as Dr. Mihail, Ioana Grama, Ela Crăciun, Piturela or Sînziana Sooper.
This experience made her take the dynamics between brands, content and public.
“When we started working on Beach, I already knew how brands and influencers think. I knew how to communicate Selly, which works on the big accounts, which means a shareable content. Basically, I didn’t take it from scratch-I just applied the know-how in the most suitable context.”
This expert in influencer marketing allows Claudia to build content that not only inform or have fun, but generate belonging.
A media platform, not just an Instagram account
But the success of social media comes not only from the physical magnitude of the event, but the way it is documented and translated for the online public.
The account @beachpleasero is not only an information channel, but an active media platform, which lives all year. The content posted varies from visual archive and teasers, to community jokes, moments with artists and direct interactions with followers.
“We do not rely on complicated tools or chain approvals. We trust our intuition and work at a speed that makes the difference. If you have a good timing and you really understand the public, the impact appears,” adds Claudia Predoana.
Beach case, please! Demonstrates no universal recipes for viral, but there is consistency, courage and real connection with the public.
