Beach, Please! and NIBIRU are brought together in the 2026 season under the production expertise of BIG Events, the company that has contributed since the beginning to the development of Beach, Please!, one of the most important festivals dedicated to urban culture in Europe.
After five editions in which it ensured the production of Beach, Please!, BIG Events expands its role also within NIBIRU, the new entertainment destination on the Romanian coast, where it will coordinate the production of event areas and live experiences developed throughout the summer.
In the summer of 2026, BIG Events will coordinate the musical and operational production of the main events hosted in NIBIRU, helping to develop an ecosystem that will bring together festivals, concerts, experiences and communities for 46 days.
From the production of festivals to the development of entertainment ecosystems(1)
The expertise accumulated by BIG Events in the production of large-scale projects is today at the service of a new generation of experiences. NIBIRU brings together live music, brand activations, gastronomy, sports, nightlife and cultural experiences in one universe built for today’s audience.
NIBIRU – a new entertainment resort on the Romanian coast
NIBIRU is designed as a seasonal entertainment destination that operates for 46 days and turns every evening into a different experience.
Unlike a traditional festival, NIBIRU brings together in one place international festivals and concerts, free shows, gastronomy, sports, shopping, art, interactive experiences and activities for all ages. Visitors will be able to explore attractions such as the Museum of Planets, amusement park, ferris wheel, art galleries, sports fields, retail areas, restaurants and community spaces.
The project is built for different audiences who share the same experience. In the same evening, children can discover attractions and interactive areas, teenagers can participate in activities dedicated to their generation, parents can enjoy concerts, gastronomy and shows, and grandparents can explore exhibitions, promenades and cultural experiences.
NIBIRU functions as a complete evening destination for beachgoers, whether they come for a festival, vacation or simply to spend a few hours in a space dedicated to entertainment and socializing.
Inspired by new trends in entertainment, tourism and experiential culture, NIBIRU is built for a diverse audience, bringing together communities with different interests in a single space for meeting, exploring and entertaining.
“In recent years we have noticed a major change in the way people consume entertainment. Audiences are no longer looking for concerts or one-off events, but full experiences, places to spend time, discover new things and connect with other people who share the same passions.
NIBIRU is the answer to this transformation. It is a project that goes beyond the classic format of a festival and proposes a living ecosystem, active for 46 days, where music, gastronomy, sport, art and communities coexist in a natural way.
For BIG Events, involvement in the development of NIBIRU is a natural step. We use the experience gained in the production of large-scale events to contribute to the construction of an entertainment destination that can redefine the way the Romanian coast is perceived and can generate long-term impact for the industry, partners and the public.
We believe that the future of entertainment does not only mean bigger events, but more relevant experiences. And NIBIRU is built exactly in this direction: as a place where people come for a concert and discover much more than that”, says George Carabelea, Founder of Big Events.
Brand activations and integrated experiences
In parallel with the production activity, BIG Events develops and implements brand activations for some of the most important companies present in Romania, transforming marketing objectives into real experiences for the public.
From creative idea and concept, to production, implementation, operationalization and promotion, BIG Events builds experiences that connect brands with people. Although many of these projects are developed within the largest festivals in Romania, the company’s expertise goes beyond the music area, including installations, experiences and activations developed for retail, shopping centers, tourist destinations and cultural projects.
NIBIRU 2026 calendar
During the 46 days of activity, NIBIRU will host some of the most important musical events of summer 2026, each addressing a distinct community and cultural identity.
The program debuts with Beach, Please! Festival, held between July 8 and 12, one of the most important hip-hop festivals in Europe and the main event dedicated to urban culture in the region.
Between July 17 and 19, GALAXIA Festival takes place, a format built around international Latin, pop and dance music, followed by NEBULA X Festival, scheduled between July 23 and 26, an event dedicated to the universe of electronic music, from EDM and house to techno.
On August 1 and 2, K-Pop Days brings K-Pop culture and music to the forefront in a concept built around live concerts, fan communities and interactive experiences.
The series continues with ROCK DAYS, scheduled between August 7 and 8, which brings together established artists and representatives of the new wave of rock and alternative.
The season ends August 28-30 with RETROGRADE Festival, an event dedicated to the hits that defined the 2000s and the artists who marked one of the most influential periods in contemporary pop culture.
In addition to the great summer festivals and concerts, NIBIRU will host daily shows, gastronomic experiences, sports activities, shopping areas, artistic installations and programs dedicated to families, consolidating its positioning as one of the largest entertainment destinations ever developed on the Romanian coast.
Through NIBIRU, BIG Events contributes to the construction of one of the most ambitious entertainment projects developed so far in Romania and brings its accumulated expertise in the production of events, experiences and brand activations in a format that brings together music, culture and communities in one universe.
(1)Manufacturing expertise. Vision for experiences that go beyond events.
or: Beyond event production: building entertainment universes.
