As the summer season reaches the peak, some Romanians already enjoy the planned holidays in time, while others are just beginning to outline their plans for the main leave.
More and more Romanians are planning their holidays alone, avoiding travel agencies. Photo archive
A market study highlights the main behaviors and decision criteria of Romanians when it comes to organizing the leave.
According to him, the main factors that influence the choice of the organization of a holiday are the available budget (72%), the destination and the duration of the holiday (51%) and the desired level of comfort (44%).
“44% of Romanians are accustomed to plan holidays on their own, reserving directly transport and accommodation, while 28% are exclusively resorting to online platforms, especially young people under 35 (35%). 28% of Romanians include the services of a tourism agency in holiday planning, but only about half of them (13%).”, It is shown in the research conducted by Reveal Marcishing Reserch.
Advantages and disadvantages of holiday planning through travel agents
Ask what are the main advantages of holidays organized by travel agencies, Romanians said it is easier planning (62%), transport and accommodation safety (57%) and assistance in case of problems (38%).
The main disadvantages of holidays organized by travel agencies are higher costs (58%), fixed itineraries that reduce flexibility (48%) and restricted offer to certain suppliers (41%).
The available budget (72%), the destination and duration of the holiday (51%) and the desired level of comfort (44%) are the main factors that influence the choice of a holiday.
According to the study, the main criterion in choosing the way of organizing the holiday is the available budget, mentioned by 72%of the respondents, followed by the destination and the duration of the stay (51%) and the desired level of comfort (44%).
44% of Romanians avoid intermediaries
Thus, most Romanians (44%) avoid intermediaries and prefer to plan their holidays on their own, directly reserving transport and accommodation – a more frequent behavior among people over 55 (53%).
28% use online reservation platforms (eg Booking, Airbnb, etc.), especially young people under 35 (34%), and 15% choose a mixed version, combining personal reservations with the services of travel agencies. Only 13% of Romanians choose to organize their holiday exclusively through a travel agency.
“The results of the study show that Romanians become more and more sophisticated in their holidays, and factors such as control over the budget and flexibility are essential. At the same time, we notice an increasing need for comfort and safety, especially among families or the middle -aged ones. declared Marius Luican, general manager Reveal Marketing Research.
Why do some Romanians choose travel agencies
The main reasons why Romanians choose to resort to travel agencies are access to special offers and discounts (49%)-especially among people between 45-55 years (55%) and those with income over 6000 lei (54%)-, all-inclusive packages (46%) and comfort (42%), appreciated than 24%).
The holidays organized through the travel agents are perceived to be easier to plan (62%), offering the safety of transport and accommodation (57%), as well as assistance in case of problems (38%).
Why do they prefer to plan their holidays on their own
According to study data, the individual organization remains the most popular option due to better prices and freedom of exploration without restrictions (51%), total flexibility on itinerary (47%) and avoiding agencies (46%) – benefits mentioned to men.
This difference can be explained by a more pronounced tendency of men to enhance autonomy and direct control in the planning process, as well as more confidence in their own organizational skills.
By turning our attention to the main disadvantages perceived by the holidays organized by the travel agents, Romanians mention in particular the higher costs compared to the individual reservations (58%), the fixed itineraries that reduce the flexibility (48%) and the restricted offer to certain suppliers (41%).
The results of the study conducted by Reveal Marketing Research highlight the complexity of decisions related to the organization of the holiday, in which Romanians seek a balance between the freedom to manage their plans and the desire for comfort, safety and assistance. In the context of an increasingly diversified consumption behavior, players in the tourism industry are challenged to adapt their services, offering both flexibility and efficient and personalized solutions for different tourists segments.
