The legacy of HUAWEI's P series is carried forward by the HUAWEI Pura 70 Series phones. Under the new name, the company begins a new chapter with the presentation of three flagship models that set the highest standards in mobile design and photography.
From the retractable Ultra Lighting Pop-out camera, to the fast motion capture mechanism, the HUAWEI XD Motion Engine, HUAWEI Pura 70 series succeeds in bringing to users a vision of the future in smartphone engineering.
HUAWEI Pura 70 Ultra, the new wave in mobile photography
We start by introducing the top of the range HUAWEI Pura 70 Series. The Pura 70 Ultra model has a distinctive design and a revolutionary main camera that cannot be found on any other smartphone in the world.
The back has a unique texture, Starry Pattern Design, inspired by the sparkling lights on the surface of the Seine River at night, which form a starry pattern. Delicate checks complete the picture. The back surface of the device is made of fine vegan leather, and the XMAGE label gives the product an extra touch of sophistication.
The HUAWEI Pura 70 Ultra is available in the classic black and white colors, complemented by a green version, inspired by the dome of the Grand Palais in Paris, and a brown one, which makes you think of a coffee enjoyed at lunch in the heart of a modern city.
HUAWEI Pura 70 Ultra introduces an innovative retractable camera, the Ultra Lighting Pop-out Camera, equipped with a 1-inch wide sensor and the most generous F1.6 physical aperture. This main sensor is the best performing in the entire smartphone industry, thanks to the enormous amount of light it is able to capture.
Together with the HUAWEI XD Motion Engine, the motion detection engine, the camera works wonders and “freezes” subjects in motion. And when we talk about speed, we mean racing cars that can reach 300 km/h and can be reproduced in photos at maximum clarity.
Image stabilization has also been improved by 67%, thanks to the integrated OIS sensor, and the main sensor's Ultra Lighting Pop-out mechanism has successfully passed endurance tests, run in over 300,000 scenarios.
The camera system of the HUAWEI Pura 70 Ultra has also recently received international recognition. This smartphone camera received 163 points, the highest score in the history of DXOMARK, one of the most prestigious organizations in the world that provides analysis, scores and rankings for cameras and photo-video equipment.
Following an in-depth test, the renowned technology laboratory placed the HUAWEI Pura 70 Ultra at the top of the list. DXOMARK experts found that the camera system offers “a very wide dynamic range”, “amazing contrasts”, “delightful macro perspectives”, “clear zoomed images”, even when the light is too bright or too low.
Clarity at a new level, regardless of focal length
The HUAWEI Pura 70 and Pura 70 Pro also feature Ultra Lighting camera systems, with a generously-sized 1/1.3-inch main sensor and an F1.4 aperture that ensures optimal light capture. In the case of these models, focus has been improved by 100% compared to the previous generation, and the anti-shake angle is 91% more accurate, with details being clear even in scenarios involving fast shots.
The entire HUAWEI Pura 70 Series covers consistent zoom distances from wide-angle to telephoto. The Pura 70 has a 100x zoom, while the Pro and Ultra variants come with 200x zoom, so your photos will come out sharp no matter the scenario. In addition, the Pura 70 Pro and Pura 70 Ultra allow microscopic exploration thanks to the Ultra Lighting Super Macro sensor with a minimum focal length of 5 cm and a 35x macro zoom. This means that users will be able to see in depth the subjects they photograph, such as flowers or insects.
The HUAWEI Pura 70 series also has enhanced features for portrait photography, with all three models capable of intelligently processing light, shadows, blur and skin tones. The 13MP selfie camera also accurately reproduces facial details, keeping true-to-life proportions. All three smartphones also have enhanced night video capabilities thanks to the HDR Night Video feature.
HUAWEI Pura 70 series, prices and offer in Romania
HUAWEI Pura 70 Series phones are available in Romania at the following recommended retail prices:
● HUAWEI Pura 70 Ultra 16GB + 512GB – 7,499 lei
● HUAWEI Pura 70 Pro 12GB + 512GB – 5,999 lei
● HUAWEI Pura 70 12GB + 256GB – 4,999 lei
For orders placed until May 21, 2024 on HUAWEI Storeusers benefit from a promotional package composed of two HUAWEI products, as follows:
● HUAWEI FreeBuds Pro 3 Headphone Bundle – is automatically received when purchasing any HUAWEI Pura 70 Series phone. The user only needs to select the desired color.
● Voucher for HUAWEI WATCH GT 3 smartwatchwhich is obtained as follows:
Step 1: on the HUAWEI Pura 70 Series product page, the user navigates to the “Custom Package” section, selects the desired color of the WATCH GT 3 product (White or Black) and adds it to the shopping cart
Step 2: add the HUAWEI Pura 70 Series product to the same shopping cart
Step 3: in the My Cart page, which now contains the main product HUAWEI Pura 70 Series and the secondary products HUAWEI FreeBuds Pro 3 and HUAWEI WATCH GT 3, apply the discount code valid for HUAWEI WATCH GT 3, which can be found on the dedicated HUAWEI Pura 70 Series page.
Step 4: complete the order successfully
