The vote from the presidential elections will not be a political one, but will count the person of the candidate, the specialists say. Thus, the emotion created on social networks gains land in front of the campaign that a party can run.
Presidential candidates have long started promoting photo collage / facebook
The result of the elections canceled at the end of last year produced a series of controversies, including related to the state vulnerabilities in the face of external dangers and on social networks.
The impact of social networks “It is very big, because the typology of communication is built in such a way that the algorithms make you there, to be important, to be, to be present. So, the main game will be given on social media, but I think the final decision to crystallize the vote will be as a result of a marketing mix, not just social media, and it will be as a result, as a result, as a result, as a result, as a result Interviews, appearances and other elements of this kind ”explains the communication expert Radu Delotote.
The impact of the campaign online
However, the communication expert points out that the social-media is the environment in which you can build your image: “CThe Romanian Etates and the Romanian voters are waiting for the most and most a presidential portrait to vote. The presidential elections are extremely emotional, we vote with heart, rather than with reason, and then the vote being such an emotional element, will matter to be all present. And yes, social media is, I would say 80% at the moment of the need for presence ”.
However, the online campaign also brings revelations. Radu Delotte emphasizes that “Social media is built in such a way as to sell ”:
“It’s a business. The problem is that, most of the times, we consumers confuse social networks, which are, built to sell, because they live from advertising, advertising, advertisements. Negatives. which produces beds or a company that makes apple juices. ”
The role of the party apparatus
“In theory, the mayors, the presidents of the County Council, the Local Council and the County are extremely important for this campaign, in theory, because they can convince people first and first to vote and, secondly, they can direct them on an electoral option. But, for a moment, the vote being one in the presidential. We do not even vote for the campaign program.also points out the communication expert Radu Delotote.
The political scientist George Jiglău emphasizes that the party apparatus remains a very important role: “The only way to counteract this impact, not to say the manipulation, which happens through Tiktok and the other social-media, is precisely this kind of classic interaction, one with people, especially in the rural area. That, indeed, more things happen in the urban, the visibility of the candidates is bigger, there is more television, more attention to the press and so on ”.
“The fact that this classic effort was left out
In the current context, in addition to the threats on social media, for candidates, the threat of a support of another candidate in the party branches, the political schedule remains valid. It is especially valid in the case of PSD, party in which local leaders have stated, more jokingly or more seriously, that they have redirected votes for other candidates.
“The fact that this classic effort of organizing from the grass, especially by the big parties, who have organizations everywhere, and especially PSD, allowed such a magnitude, the Georgescu phenomenon in the autumn. directed elsewhere”, Explains George Jiglău.
Such a threat is now facing both the candidate of the ruling coalition, Crin Antonescu, who loses some of the PSD support in favor of Victor Ponta, but also Elena Lasconi. In the case of the head of the USR, several members of the party either assumed the support for the independent Nicușor Dan, or unofficially support the mayor of the Capital.
The fact that no segment can be ignored seems to have been understood by the current candidates. In the preparation of the official campaign that starts on April 4, in addition to using social networks to present themselves in front of the voters, both Nicușor Dan and Crin Antonescu, raised for tour 2, started in a tournament around the country, being supported by the subsidiaries of the formations that support them.
