The Untold X anniversary edition starts tomorrow, August 7 and marks an important moment in the evolution of the festival that ranks 3rd at international level, in the ranking of the 100 largest festivals in the world. With a spectacular lineup, Untold X brings together hundreds of thousands of fans around the world in an event dedicated to music, technology, fashion and urban culture.
For the anniversary edition, UNTOLD organizers have prepared new areas at the festival, specially created to even more diversify the experience for fans of all ages.
Untold Kids Area
Untold Kids is an area dedicated to the little ones, where children can enjoy educational activities, games and entertainment in a safe and creative space. Secret Garden by Biutul offers an elegant and relaxing alternative in the middle of the agitation, with lounge areas, refined bars, instagmable decorations and fine musical selections. Soul Circle is a new scene dedicated to the emotional connection, with artists and musical moments that encourage introspection and reconnection.
Sensory lodge for neurodiver children
Also, UNTOLD introduces the sensory lodge, a specially designed space for neurodiver and their companions, made in partnership with the Neuroatipic Foundation. It is the first area of this type of integrated Europe in a music festival. Here, participants will find an inclusive, quiet and friendly environment, with facilities, specialized support and resources adapted to their needs. The initiative emphasizes the UNTOLD commitment for diversity, inclusion and real accessibility.
Experiences offered by the festival trading partners
At the Untold X anniversary edition, the story opens with an innovation that illuminates not only the wallets, but also the imagination: the first OLED physical card, signed by BT, Visa and Untold. An extension of the digital version launched two years ago, this special card activates at each contactless transaction, in a captivating visual effect, in tune with the theme of the festival. In the middle of the festival, BT creates a corner of interaction and reward. An interactive memory game and onboarding activation in the BT Pay app transforms the simple gesture to make an account in an experience full of surprises-from vouchers to official merarch, access to the premium platform and priority access to the festival.
Visa is one of the main partners of the Untold festival and will have an extensive activation in the area of the “Fantesia” scene. The presence of the brand will include brands in the proximity of the scene, a personalized main access point with VISA visual identity, as well as a dedicated interactive space: Untold Creators Booth by Visa, designed to encourage direct interaction with the public.
In Untold X, Visa also supports the stage moments with the finalists of the Untold Creators by Visa selection, strengthening the brand’s connection with the creative area of the festival. The visual identity will be constantly present through signaling elements, ambient branding.
Red Bull, in the Time area, activates the passion for speed and performance with formula 1 simulators, giving pure adrenaline to those who want to feel like on the circuit. This year, Red Bull also brings a real monopost of Formula 1 – a bolid used in official demonstrations, similar to RB7 or RB16B, prepared for static exposure.
On the main stage, on Saturday, August 9, Pepsi will give Untold fans a memorable moment: the show “Keep Art Human”, a concept signed by the superstar Alok, the 4th place in the Top 100 DJ Mag, made in collaboration with the members of the Urban Theory band. Pepsi assumes the role of architect of the multisensory experiences within the festival. In the park, vis-à-vis casino, Bedroom Dancefloor becomes the place where the dance is rewarded with prizes, while the pillows fly in The Solo Pillow Fight and the bubbles are floating in the mysting party. The digital creation area does not lack: the AI turns your portrait into a royal work, and the kitchen party brings snacks and music into a continuous dance dance. Everything, in a decoration of lounge and good energy.
Moment in memoriam
On August 9, at a time loaded with emotion and memory, Untold and Kaufland pay tribute to one of the most beloved artists in Untold-Avicii. The Swedish artist was the headline of the first edition of the festival in 2015, and his impact continues to be felt today. The moment “In Memoriam Avicii”, held on Mainstage, is a tribute to one of the artists who defined the Untold identity, marking the beginning of a story that continues to inspire.
The activation prepared by Kaufland proposes a space dedicated to relaxation and interaction, where games, fun areas and creative activations bring people together. Participants can win prizes, enjoy immersive experiences and create connections that, as is the case with Untold, can last a lifetime.
Near the Premium Lounge McDonald’s he built a complete universe: anniversary messages, childhood decorations, prizes, swing pool, Photo bootchs and relaxation areas. A space where friendship and play are interwoven with nostalgia, and Delia and Justin (HVnds) will climb the TRAM stage in a show that perfectly complements the festive atmosphere created by McDonald’s.
₿Itopia is the activation prepared by Bitget for Untold 2025, a sensory space where the technology listens, amplifies and resonates with the human rhythm, an immersive experience that translates the heartbeat into a connection language. ₿Itopia builds bridges between technology and humanity, and Bitget invites fans discover a place where each pulse becomes a signal, and every visitor, a moving frequency.
Queen Maria offers an oasis of emotional safety. In a dedicated area, participants can leave messages about unspeakable emotions, have discussions with specialists and can discover that mental health is an act of courage, not weakness
Uber comes with urban energy and adrenaline: the electric cars in the Bumper Cars area become the symbol of freedom of movement, while the pick-up and drop-off points offer comfort and efficiency. Activation is designed to provide quick, comfortable and safe access, for both the general public and the VIP area, through dedicated pick-up & drop-off points. Two main access points: Nuberilor Street – for General Access & VIP and Strada Electrice no. 2 – exclusively for VIP.
Aqua Carpatica creates a space where hydration becomes interactive. The wheel of luck and the dedicated bar become cooling areas near the retro scene, and the instagmable area tells the story of purity in memorable images. Winston relies on lounge, air, cocktails and aircraft blower-an extreme experience that makes you challenge gravity, complemented by special shows and ambient music.
Madri builds “Bario de Los tastos”-the place where the beer is combined with the Spanish jamon, where the shirts are personalized by embroidery or thermal pressing, and the dance shows appear spontaneously in the middle of the festival, bringing the Iberian vibration to the Central Park.
All these experiences can be admired from above, from the 30 -meter high fantastic wheel, which offers an impressive panorama over the universe Untold,
as well as on the city Cluj-Napoca.
The magic gates of the universe Untold
they open Thursday, August 7, 2025, at 16.00. In all 4 days and 4 nights of fun, Access to the festival is made between 16.00 – 05.00.
