Violence against women is promoted in the form of jokes in advertisements. Such marketing ideas are dangerous, the representatives of an NGO say: “Violence is not fun. Women are constantly experiencing sexual harassment, aggression, rape.”
A new means of promoting for many businesses, on FB photo: video capture
Several brands have made videos in which women approached on the street are sedated and then carved in a cafe or in a salon where they are tattooed or in a real estate complex, depending on the company that advertises, according to Europafm.
“When the boss tells you to bring more customers, whatever you do,” It is the message that appears in a video to promote a real estate complex in Bucharest.
In another video, a man approaches a woman a street: she puts a handkerchief on her face to simulate she sedates her, then enters her interior and puts her to sign a contract.
The Filia Center warns that such marketing ideas are dangerous because “I deny violence against women.”
“Another trend that derives violence. We are tired of our fears to be taken in derision, used as marketing tactics to bring money to brands. Violence is not fun. Women are constantly facing sexual harassment, aggression, rape. We are still afraid to go alone on the street. derision the idea of consent”, Writes the center of the branch, on fb.
According to the quoted source, 1,271 rape offenses with adult victims were registered in 2024.
“If you have seen other brands that posted on this trend, give them a tag to convey that violence is not a topic of entertainment,” also said NGO-
