Toys and children’s items were the top selling product categories on Black Friday last year. Online retailers are expecting considerable sales this year as well. Many of the sites also have deals now, with discounts of up to 60%.
Toys and children’s products among the best sellers of Black Friday PHOTO Shutterstock
Which toy sites have already started sales
If you’re in the market for toys, retailers are announcing the best price period. The discounts shown are significant.
On the babyneeds.ro website, a wide range of toys, items for the baby’s room, but also for eating and walking have discounts between 40% and 60%, as part of an autumn campaign. On this site, Black Friday sales will be on November 7th.
On the Noriel website, there is now a campaign with discounts of up to 20% on toys and games. Noriel will organize Black Friday 2025 from November 1st to November 16th.
Chicco has already started the Black Friday discounts, and the promotions will last until October 30. The company says prices have been reduced by up to 80%.
The Black Friday campaign has already started on evomag. On the site, a range of toys, prams, cots, car seats and accessories for the baby’s room are discounted.
On eMag, Black Friday, including games, toys and children’s items is scheduled for November 7. In fact, the online giant is the one that sets the official date in Romania.
Discounts on children’s books as well
PHOTO by Pixabay
And in terms of children’s books there are considerable discounts. A good opportunity for children to read more, find out interesting information or do educational activities.
Online bookstore Librex is now running a campaign with 50% off a range of titles, including for teenagers and children.
And on the website of the Corinth publishing house, discounts on children’s books reach up to 71%. There will also be substantial discounts on Black Friday.
The elefant.ro online bookstore will organize Black Friday almost throughout November, starting on the 3rd, while Libris will have great offers on November 7.
What do last year’s data show?
According to eMag, at last year’s edition of Black Friday, the best-selling product categories were:
- Beverages, grocery, pet food and cleaning – 706,000 products
- Cosmetics, Supplements and Personal Care – 615,000 products
- Toys and children’s items – 399,000 products
- Furniture and homewares – 210,000 products
- Small electrical appliances – 162,000 products
- Laptops, IT equipment and office equipment – 144,000 products
- Fashion and sports – 113,000 products
- TV, audio-video, gaming and books – 98,000 products
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