Family holidays: Parents impose new standards to travel agents

When you go on vacation with the children, not only the weather matters, but also where you find a suitable menu, a mini club with dedicated staff or a water park near the hotel or even in the resort.

When you go on vacation with children, not only the weather matters. Photo Eturia

60% of the families who go with the little ones choose all inclusive packages in which the relaxation is guaranteed and the children’s program can be planned throughout the stay. The average duration of the holiday is 7 days, and the structure of the favorite packages consists of: beach stays or beach mix & city, with activities included.

We observe a clear change in recent years in the behavior of families, especially after the pandemic period. Parents no longer choose at random, but seek destinations that offer safety, activities adapted to children and conditions that allow little ones to really enjoy vacation. We are glad that we can respond to these needs through a consistent 830 hotel portfolio, of which 500+ are classified as “Family-Friendly”, which respects these criteria. The quality of the services, the adapted facilities and the attention to detail make, finally, the difference between a regular and memorable holiday for the whole family”, Said Sorin Stoica Ceo Eturia.

This year, most parents ask travel agencies a number of special facilities Pengru their children such as meals adapted to the age of the little ones or separate rooms for teenagers, but connected with parents.

67% of parents addressing travel agencies request hotels with minor facilities, while 20% demand tables adapted to the age of the little ones, 10% request connected rooms and 3% asks about the presence of lifeguards, which are areas without danger and if there are dangerous insects.“, Explained the expert for” Adevărul “.

As for the favorite destinations by families with children, he said 37% want to go to Madeira, 35% in Thailand and 28% in Mauritius.

The data on the summer of 2025 show that 25% of tourists choose family holidays, increasing by 5% compared to last year, and the structure of such a trip shows: 50% travel with 1 child, 30% with 2 children, 13% with 3 children and 7% with more than 3 children.

“The ages of the little ones are predominantly between 2 and 12”, Said Sorin Stoica, adding that the average budget allocated by a family (2 adults + 1 child) for a plane holiday, 7 nights accommodation 4*, breakfast and transfer is 3,290 euros.

All these destinations chosen by parents have several things in common: accessibility, including charter flights, comfortable accommodation options, alternative beach activities (from Safari in nature, to themed parks or sea walks) and, above all, hotels ready to meet the needs of the little ones.

Parents want to exclude any unpleasant situation, so they opt for general insurance that include emergency medical coverage. 70% of tourists traveling with children choose such insurance.