Penny customers are invited to discover the “plush country”, a unique collection of plush toys, inspired by the fascinating world of legends and stories.
The campaign aims to offer children not only fantastic friends, but also an opportunity to develop their imagination through play.
At the same time, each acquisition directly contributes to supporting the education of young people from rural environments.
A magical adventure for the little ones
The new collection brings to the foreground emblematic characters such as Pegasus, its unicorn, each having its own story meant to inspire courage, trust and imagination. With each collection toy, the children are invited to start on a fantastic adventure.
How the loyalty campaign works
Over the duration campaignwhich takes place until May 13, 2025, Penny customers can accumulate loyalty points as follows:
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1 loyalty point for every 20 lei spend on a fiscal receipt.
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Additional points for products in weekly promotions.
● Dubbing points by using Penny Card, both in physical and digital format through the Penny application.
At the accumulation of 5 points, customers benefit from a 70% discount for any of the products in the special plush collection.
An educational cause supported by each purchase
During this campaign, Penny continues the partnership with World Vision Romania, supporting the program “I want in the 9th grade”. Through this approach, 140 students from Vaslui, Braila, Cluj, Bistrița-Năsăud, Iași, Vâlcea, Buzău, Bacău, Dolj and Ilfov benefit to continue their high school over four years.
Every toy bought in the campaign means An additional chance at education For these young people. Thus, Penny customers become part of a common effort to support access to education for students from rural environments.
Magic continues in the app too
Through the Penny application, customers can check the accumulated points in real time, use available vouchers to purchase your favorite toys and participate in a surprise raffle organized at the end of the campaign.
A small gesture, a real impact
The campaign “Discover a magical world with new fantastic friends” combines the joy of the game with social responsibility. Each accumulated point brings a smile on the face of a child, and each toy bought contributes to supporting a student who needs help to build his future.
This article was made with Penny support.
