A surprising change took place on the book market, elefant.ro, in insolvency, being bought by the Litera group, whose representatives had practically founded the online bookstore.
Elefant.ro retailer was sold
“Starting with March 2025, the Elefant.ro platform enters a new stage of development under the umbrella of the Litera group. This transaction puts an end the insolvency period A elefant.ro and marks the relaunch and consolidation of its presence on the online retail market in Romania ”announced the Litera Book Group.
According to him, elefant.ro will go through a complete rebranding, with a modern design and an optimized interface. The platform will use advanced digital technologies, which will allow each user to quickly find the desired products and receive personalized recommendations, adapted to individual preferences.
“The taking of elefant.ro by the group The letter represents a significant opportunity to integrate the resources and expertise accumulated by the Litera group in a sustainable business model, which will provide consumers with an improved experience in the purchase of book, toys, stationery and school supplies ”, specifies the letter.
The Litera group promises advantageous prices
For the book category, the new elefant.ro aims to offer the most complete catalog available in Romania, at very advantageous prices, becoming the main online destination for reading lovers. In addition, readers will have access to a considerable portfolio of books in English, including previews in text and audio formats for many titles. The platform will also provide the option of international delivery, providing Romanians from the diaspora accessible prices and fast courier services.
Partnerships with Romanian publishers
The Litera Group undertakes to support the editorial industry in Romania, strengthening the partnerships with the local publishers and offering them an optimal framework for promoting and distributing their books.
“Romania has one of the lowest reading rates in Europe, and easy access to the book is essential for the development of the profile market. Elefant.ro integration allows us to capitalize on synergies between companies and create an effective digital ecosystem, customer -oriented. We invest in technology, optimization of logistical processes and extending the offer, to best respond to the requirements of modern consumers, said Dan and Marin Vidrașcu, representatives of the Litera group.
The transaction was intermediate by BDO Business Restructuring, a company with great experience in audit and financial restructuring of business: “Save the project elefant.ro is a success that we are very proud of. Despite multiple and complex challenges we have encountered in trying to maintain the viable business, with the support of all the partners involved-the service providers specific to the e-commerce activity, most of the historical creditors and, last but not least, with the buyer’s support, the Litera Group-I managed, in a record time-in a record time-in a record time- economic. I have all the confidence that the Litera Group, one of the most important Players on the Editorial Market in Romaniahas all the resources to restore elephant.ro at least to the level that consecrated“Said Geanina Oancea-Olteanu, Senior Partner BDO Business Restructuring.
Dan Vidrașcu founded the online bookstore
The online bookstore elefant.ro was launched in June 2010, when the project received an investment of about 1.2 million euros from Greenlight Invest, one of the investment funds controlled by Ion Sturza, former Deputy General Manager of Rompetrol and Expremier of the Republic of Moldova.
In 2013, Universal Online Promotion, which owned elefant.ro, was 56% controlled by Greenlight Invest, the rest of the shares belonging to Dan Vidrașcu, the founder of the online bookstore elefant.ro.
