Amway, the largest direct selling company in the world(1)announced the launch Amway Tracing Tool in Romania. This interactive, mobile-optimized platform is an important step in Amway’s global commitment to transparency, giving consumers the opportunity to discover the entire journey of several Amway products — from seed to dietary supplements and finished skin care products.
Consumers increasingly expect transparency and accountability from brands, and the demand for credible and accessible product information is constantly growing.
Transparency is a longstanding commitment to Amway. Since the company’s founding in 1959, Amway has followed the path of plant-based ingredients — from its own farms and those of certified partners to finished products — respecting rigorous scientific and quality standards at every step. Amway researchers conduct comprehensive safety assessments of herbal products using resources provided by internationally recognized health authorities and scientific panels.
“The launch of the Amway Tracing Tool in the ESAN region is an essential step in supporting consumers to make choices knowingly“, said Ahmed Shehata, Chief Marketing Officer Amway ESAN (Europe, South Africa, Australia and New Zealand). “Today, transparency is the foundation of trust. By making the product journey directly available to Amway Entrepreneurs and their customers, we’re not just telling our story, we’re providing concrete details that bring our product creation process to life, step by step.”
This commitment to quality continues today on the thousands of hectares of organically certified farmland owned by Amway in the United States, Mexico and Brazil(1)as well as in partner farms around the world, which must meet strict standards of transparency and quality in growing the plants used in Amway products. Detailed records are kept documenting the entire life cycle of these plants—from the person who sowed the seeds to the person who harvested them and when they were harvested. As a result, every plant grown for Nutrilite products benefits from a “certificate of origin” that traces its journey from farm to final product, ensuring full transparency at every stage.
Transparency, from science to production
The Amway Tracing Tool provides unprecedented access to the scientific information, sourcing and manufacturing processes underlying select products in the Nutrilite and Artistry ranges. From the origins of ingredients to formulas, tests and packaging, the new digital platform provides a step-by-step guide to how Amway products are made, helping consumers gain more confidence and information.
Through this platform, users can discover the product creation process in five simple steps:
- Science: Amway traces the provenance of ingredients to raw material suppliers through rigorous scientific research and detailed documentation.
- ingredients: The main ingredients are carefully selected and procured, taking into account the origin and cultivation conditions.
- output: Products are manufactured globally through fully traceable processes, from raw materials to final packaging.
- Safety tests and checks: Each batch must go through rigorous testing before being released to the market. Each year, Amway performs approximately 30,000 quality tests, in addition to 12,000 to 14,000 tests performed in its dedicated packaging laboratories.
- Design and disposal: Packaging is carefully designed with both functionality and environmental impact in mind.
An interactive experience
For the first time, consumers have access to transparent product information from multiple Amway brands in one unified digital platform. To begin the experience, users simply select a recommended product from a drop-down menu. Subsequently, a series of steps reveals detailed information about the product creation process, including scientific aspects, ingredients, production locations and packaging.
As users progress through the platform, an interactive map highlights where each step takes place, bringing to life the origin of ingredients and the product development process and reinforcing Amway’s commitment to clean, safe, high-quality and responsibly manufactured products.
Amway Tracing Tool is currently available in Romania, Australia, Austria, Czech Republic, Germany, Hungary, Ireland, Italy, New Zealand, Poland, Spain, Turkey and United Kingdom.
To discover Amway Tracing Tool, visit Amway Tracing Tool.
About Amway
Amway is a direct selling company dedicated to improving the quality of life for people in more than 100 countries and territories around the world. Among Amway’s best-selling brands are Nutrilite™, Artistry™, eSpring™ and XS™ – all marketed exclusively by Amway Entrepreneurs. Amway is the largest direct selling company in the world, according to the “Global 100” ranking by Direct Selling News in 2026(2). For company news, visit: https://news.amway.eu
(1) According to US Department of Agriculture (USDA) guidelines and Brazilian and Mexican legislation. Our Washington farm is certified under USDA organic regulations by US-ORG-058. Our farm in Mexico is certified by OTCO in accordance with Mexican organic certification guidelines. Our farm in Brazil is certified by Ecocert Environment under the Regenerative Organic Certified® Framework.
(2) https://www.directsellingnews.com/global-100-lists/
