Summer holidays become an increasingly difficult privilege to support financially for families who choose to spend their free days in Italy. The constant increases in accommodation and transport tariffs cause many to give up the traditional stays of August or July, instead opting for more accessible months, June or September.
Puglia. Photo: Shutterstock
“The relaunch of tourism in Italy and the increase of the presence from abroad pushes operators to apply continuous increases of tariffs, increases that do not seem to be justified by phenomena such as the high costs of energy and inflation, nor by the higher costs incurred by the accommodation structures and the transport companies”, Warns Gabriele Melluso, president of AssOUTENTI, one of the most important consumer protection organizations in Italy, shows an analysis quoted by the Italian publication ANSA.
How much does a holiday cost in Italy in 2025
According to Assoutenti data, Emilia Romagna remains one of the most accessible regions for a sea holiday in the summer of 2025. In resorts like Rimini, a family with two children can spend a week in August with a minimum of 1,030 euros. In contrast, in Sardinia – the region with the highest rates – the prices quickly jump over 2,800 euros for the same period.
Other examples of minimum rates for a family with two children:
Riccione: 1,498 euros
Milano Marittima: 1,512 euros
Lido di Camaore and Viareggio (Tuscany): 1,600 euros
Marina Di PietraSanta: 2,226 euros
Santa Margherita Ligure (Liguria): 3,551 euros
Gallipoli/Potranto (Puglia): about 1,700 euros
San Teodoro (Sardinia): Over 3,000 euros
The ferry and the costs on the beach, increasingly expensive
And the transport has expensive. A car with a car traveling in Sardinia with the ferry, on August 8-16, can pay between 678 and 1,363 euros, depending on the route. The average increase in the maritime sector was +9.7%.
Even the simple day at the beach is no longer accessible to all pockets. Renting a standard set (one umbrella + two loungers) costs between 32 and 35 euros per day, but in the luxury stations the prices explode, and ranges from 90 euros/day to Gallipoli up to 1,500 euros/day for a VIP tent, Versilia.
Against the background of increasing prices, more and more families choose shorter holidays, outside the top of the summer season, or they will completely give up the leave.
