Social media platform Meta has announced that it will invest significant amounts of its ad revenue into artificial intelligence (AI) and virtual worlds.
Meta advances the development of artificial intelligence Photo by Pixabay
The company will this year allocate 38 billion dollars in long-term investments in AI, including for the expansion of data centers, with 1 billion dollars more than previously estimated, according to its financial report, consulted by the DPA agency. Also, AI expenses will increase next year.
Meta is gradually integrating AI software, which can create text or images, into its apps, including Facebook and Instagram.
The company has 500 million monthly users of Meta AI, which is already having a positive impact on the company’s business, according to CEO Mark Zuckerberg. However, losses of more than 50 billion dollars were recorded in the segment of virtual worlds.
Only in the third quarter of 2024, the Reality Labs division – responsible for virtual worlds, reported operating losses of 4.4 billion dollars, and revenues of only 270 million dollars.
Meta’s chief financial officer, Susan Li, assured that the firm will continue to invest significantly in the Reality Labs division.
