Sânziana Negru has been in the spotlight, but not for a good reason.
The controversial gesture of Sânziana Negru PHOTO Archive
The influencer is in the middle of a scandal, related to false advertising and food waste, after she made an advertisement for one of the largest supermarkets in Romania, buying food products, which she then threw in the trash.
Fans saw all these things, and immediately posted on social networks the shocking images and announced the company for which the influencer had done the advertising campaign.
What happened
Sânziana Negru was at the Electric Castle festival through the sponsor Lidl, a store for which she advertised during the festival.
In the video she posted on TikTok, video deleted in the meantime, Sânziana presented the products she bought, while her boyfriend, the actor Ștefan Floroaica, guessed what was in the bag.
A young man active on tiktok witnessed the whole scene, and shared on social media what he saw.
“I was at Electric Castle last night and in all that crowd and all those people, you realize that you also see famous people, people who are present on the Internet. And in all this sea of people I saw these two individuals who on social networks promote this big store “You deserve to be surprised” (no Lidl store slogan) and they did some unboxing, they showed products, I don’t know what. They actually had a ditamai net with products from that store.
And actually my people finished filming, they went with the bag, she – no, she’s a bit more important – she went to one side, he to another side with the bag in hand and my man took the bag and threw it in the trash. The whole bag, with all the products, in the trash.
I went with my friends to the garbage and we looked and there were products from that store that they filmed, thrown in the garbage. I understand that you have nowhere to put them, but you would go out front at the festival and give that bag to a lady selling corn.
And you can’t, after that, appear on your Instagram and promote, “Wow, how good we are, let’s do good deeds!”, and you’re actually throwing a bag full of food in the garbage. I was shocked, there is no such thing!”, said Avram Grigore, the young man on TikTok who related the whole scene with Sânziana Negru.
Also, immediately after this information appeared online, the content creator Avram Grigore also posted the photo of the products thrown by the two, this being taken so that the visible products are easily recognizable, being the ones present in Sânziana’s bag .
Users immediately announced through the comments and the company that sponsored them. Lidl was disappointed by the actions of the influencer, and mentioned that the supermarket is totally against food waste of this kind.
Lidl’s response to the scandal caused by the collaboration with Sânziana Negru
