Oxygen signs the campaign for the Vodafone GoodGaming card, the first card dedicated to the gaming community in Romania. The new telco product represents a first on the market and is aimed at technology and online game enthusiasts.
Vodafone, a technology leader, is a strong supporter of the younger generation and a promoter of creativity in all its forms. The new GoodGaming prepaid card includes benefits from the world of gaming games, so that from now on, gaming enthusiasts can enjoy power-ups in “League of Legends”, bundled with unlimited national internet, minutes and SMS.
The benefits of the card are valid for 30 days, and the cost is 6 euro credit/month in the first 3 months, then, after this period, the offer can be reactivated for 8 euro credit/month.
“Vodafone’s mission is to connect the whole of Romania to the opportunities that digitalization and technology bring to our lives. That’s why supporting the gaming community, which is governed by equality, inclusion and diversity, is a priority for our brand. Vodafone contributes to the democratization of gaming for all Romanians, from every corner of the country, offering them the necessary support to live their passion at the highest level, whether we are talking about the best mobile network, all the technology they need, offered by EasyTech or the latest innovation – the Vodafone GoodGaming card, a first on the market and the first telco product created 100% for gaming enthusiasts”, say Ruxandra Rău, Brand & Marketing Communications Director Vodafone Romania.
“We searched for that creative red thread that connects game lovers with the desire to enjoy unlimited net when you have daily missions on the network, with an enhanced gaming experience to be the best in any quest you have in during the games. The campaign emphasizes the importance that the brand attaches to the relationship with the young people in the gaming communities and for which they constantly work to give them that boost of performance and self-confidence”. say Denisa Armașu, Group Creative Oxygen.
The GoodGaming Manifesto can be watched here: https://youtu.be/J8jdiKjUToI?si=dsML47l1_rSyg4n8 The campaign is carried out under the hashtag #CartelaVodafoneGoodGaming and includes packaging design, video manifesto, materials for retail, digital outdoor, as well as digital executions promoted through Vodafone’s digital and social media channels, BTL / participation in various profile events.
Details about the Vodafone Good Gaming Card are available here www.vodafone.ro/gaming.
The Vodafone team
Claudia Popa – Senior Brand Activation CoordinatorBianca Albăstroiu – Brand ManagerMihai Scutaru – Graphic Designer
Răzvan Ana – Digital Media SpecialistAndra Sălnicean – Analyst /Biddable Media & Planning
Stefan Mihalache – Product Owner, Website Content Management
Ruxandra Rău – Brand & Marketing Communications Director
Irina Mihăilescu – Brand & Commercial Communication Manager
Liliana Martin – Manager Communication Strategy & Planning Viviana Pricop – Manager Digital Capabilities Development
Anca Sârbu – Biddable Media Manager Erim Ozer – Marketing Tribe LeadKinem Akgun – Chapter Lead Commercial & MarketingRadu Iordache – Discover CBU Marketing & Channel
Team Oxygen
Cosmin Baba – Creative Director
Denisa Armașu – Group Creative Director
Silvia Dumitru – Group Creative Director
Iarina Comănescu – Copywriter
Anișoara Mina – Senior Art Director
Vlad Pașca – Art Director
Luca Oprina – Jr. Copywriter
Madi Cernat – Group Account Director
Andrei Purecel – Senior Account Manager
Bianca Basturea – Account Executive
Teodora Țeican – Senior Social Media Manager
Daniela Apostol – Traffic Manager
With offices in Bucharest and Cluj-Napoca, Oxygen is an integrated communication agency present on the market for 15 years, and its client portfolio includes local and international companies such as: Vodafone, PPC Romania, Arctic, AVON, RetuRO, Băneasa Shopping City, Olympus , Betano, Garanti BBVA, VEKA Romania, Siniat – Etex Group, Selgros, Antenna Group, UNIQA, Xiaomi and many others. Oxygen’s mission is to sustainably grow brands and businesses through insights, strategic approach and integrated campaigns focused on results. For more details, please visit oxygencomms.ro.
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