In fashion, one of the most important aspects is the eye of the person who builds your dress on your body: the way he reads your figure, sees your assets, your small imperfections and knows what to emphasize or mask.
All these observations end up in the pattern, and the pattern – in the way the dress is perceived, worn and loved by the client.
How the great couture houses worked
This is how the big couture houses worked: in the ’50s-’80s, the collections were built directly on the models’ bodies, with dozens of samples, and the same woman was usually also a muse, a fit model, and an iconic presence in the show, writes Click.ro.
Today, the logistics are much greater (shows have 40-80 looks, dozens of different models), but still the big houses, in addition to the “cabin models”/”fit models” they continue to have, adjust each look on the models in the show, because the most successful clothes are still designed on a real body, not just on paper.
With Roxana Ostroveanu, creative director of Imroska, the experience is precisely this: the dress is built on you. The pattern is drawn in such a way as to flatter the assets – it can be the clavicle, the waist, the way the hips move and to correct small asymmetries, details that serial clothes ignore. In the workshop you can also see professional Stockman busts, used by great designers for precision work, but the real landmark remains your whole body.
And in a world where you can find “evening dresses” just a click away, an Imroska dress, designed and tailored for you, made of natural materials and with quality accessories, becomes a little jewel.
Good materials don’t just look good in pictures – they are seen in movement, in the fall of folds, in the fact that they don’t “sting” anything and don’t force you to choose between aesthetics and comfort. You think less about the dress and more about how you feel in it. It’s you, just… drawn in what suits you best.
