The news of the theft of 12 tons of KitKat bars went around the world, and the company that owns the brand announced that the products, which disappeared during the transport from Italy to Poland, can be identified by the unique batch codes written on the packaging. The reactions of Internet users were not expected.
We remind you that more than 400,000 sweet KitKat bars were stolen after they left, at the beginning of this week, a factory in Italy, destined for Poland, the Swiss company Nestlé announced, as cited by the Associated Press (AP).
Nestlé claims the theft of 12 tons of sweets
The news of the disappearance of the truck carrying almost 12 tons of sweets has sparked controversy and ironic reactions on social media.
The company said the missing bars could end up in unofficial sales channels in European markets, but if this happens, all products can be traced using the unique batch code assigned to each bar.
According to the AP, a KitKat spokesperson said that as a result, consumers, retailers and wholesalers will be able to identify if a product is part of the stolen shipment by scanning the lot numbers on the packaging. If a match is found, the person scanning the product will receive clear instructions on how to notify the company, who will forward the evidence accordingly.
“While we appreciate the tastes of criminals, the reality is that cargo theft is a growing problem for businesses of all sizes. As more and more sophisticated schemes are used, we have chosen to speak publicly about our own experience in the hope of raising awareness of a growing criminal trend.” it is shown in the press release.
Ironies on account of theft
Many netizens complained about the information presented by Nestlé as a form of brand promotion during the holidays. Others treated the information with sarcasm and joked about the alleged theft. Funny images, popularly known as “memes”, about the theft have been circulating on social media.
“Can anyone suggest a recipe that uses 419,793 KitKat bars? I’m asking for a friend”commented a netizen.
“Anyone want anything from the fridge?”asks another, ironically, in a message published alongside an image of a fridge full of candy bars.
“Either way, criminals will end up behind bars,” notes another netizen, recalling the shape of chocolate bars.
Another netizen published a map showing the route between Italy and Poland, circling the name Hungary, translated into English as “Hungary”, close to “hungry”, which means “hungry”. “I have a theory”notes the author of the viral post on social networks.
What could a thief do with 12 tons of bars, someone else asks.
