The price is the most important factor that causes Romanians to buy a product, according to studies. However, a debate on an online platform shows that this trend changes slowly and there are many products that Romanians would not buy even if they were very cheap.
Supermarkets are full of products that Romanians would not buy. Photo: Shutterstock
Romanians attach considerable importance to the price in their purchase decisions, often putting it before the quality of the products. More studies and surveys underline this trend.
Most Romanians choose the products according to the price, most prefer to go shopping whenever necessary, a study made by infocons- the Association for Consumer Protection. Specifically, 80% of Romanians choose the products according to the price. Promotions and advice from friends do not weigh as much in the purchase of a product and regarding the advice of the commercial worker and advertising, they represent weaker factors to influence the purchase decision. The quality of the product is only in the second place.
Another study, conducted by Isense Solutions, shows that in the urban area, 39% of consumers choose food depending on the price, and 30% take into account label. Young people between the ages of 18 and 29 are less attentive to the label, only 20% of them declaring that they read it
A PWC Voice of Consumer 2024 report shows that the price remains the most important factor in the purchase decision, followed by the impact on health and sustainability. Reducing costs and promotional offers are the main reasons for changing the brand.
Mkor Consulting study, quoted by Forbes shows that almost 5 out of 10 people who prefer Romanian products choose them first to support Romanian companies. In addition to the feeling of patriotism, 43% appreciate them for their quality, and 39% consider them more natural compared to those of import. Most of those who prefer imported products first choose because they have better prices (49% of those who choose the imported products) and are of high quality (33%) compared to those in Romania.
These data suggest that although the price remains a determining factor in the buying behavior of Romanians, this trend changes and Romanians are no longer willing to buy anything.
What products would you not buy if it were 1 leu?
An interesting discussion started on the Reddit platform from the question “What products would you not buy if it were 1 leu? ” The post had over 300 comments that reveal that many Romanians are more attentive to what they consume. Among the most common products mentioned were cigarettes, margarine, energy drinks, sweets, cheap chinese online stores.
We play some of the answers:
“Red Bull, Dubai chocolate and everything that is hard to promote” Instagram influences “.
“Margarine”.
“Cigarettes”.
“Cigarettes, fruits/vegetables from Turkey, margarine, any sweets based on palm oil or as the main ingredient (including juices), ultra -processed sausages such as crenvurists and in general everything that is already qualitative, the list continues.”
“I confirm with the vegetables and fruits in Turkey. The first time I went in 2006-2007. The asphalt and concrete station were fixed near the greenhouses. Cement and fixed bitumen near the greenhouses. No, thank you.”
“Coca Cola cool, drink here and die at home.”
“It was to die from energizers”
One of the most common answers was “energizing”. A commentator even told that he was to die from excessive energy consumption:
“Okay, I exaggerated a little but what I hear about the news was not far away. The energizers appeared when I was the 7th/8th grade, that is, in 2013? I was at a small village in Buzau.
I had more money at school and I bought one, I don’t remember why. At that time I divided, I didn’t drink it myself. I don’t know if they were Hell or something red, very cheap. It was about 2 lei 50 money. Finally, after I liked it, I remember that on that day I bought 6. I didn’t drink them all, I estimate that out of 6 I drank about 3 and a half-4 that I was still giving my colleagues.
At the moment I didn’t feel anything, I was playing, I consumed energy. But in the evening, starting at 10-11, I started to hurt me. I vomited half a night, mine said it would be from what I ate with what juice I drank. I did not say that I drank that an idiot 4 energizers. ”
Products from Chinese sites and polyester clothes
Many Romanians mentioned that they would not buy cheap products from Chinese sites, which are, in fact, very popular in Romania.
“The clothes on Shein and the Temu stuff, AliExpress etc …”
“Shein, AlieExpress, 99% are made of polyester, or look good, but the material is executable. It does not do well for the skin that it does not breathe the body and the boom dries the skin and you can give it in others. “
“Products from Temu”.
“Polyester clothes. Yogurts with fruit flavors. Margarine.”
“It was said, but: energizers, cola and other juices in this range, margarine, things from Shein and Temu ”.
“The clothes with sequins, dawn, bling-bling. I find it childhood.”
“Blouses/dresses made of synthetic material. I risk irritating myself and if I sweat smell.”
“Spain flesh, after the last last year when I threw myself on some pieces of head that they were reduced to 21 lei/kg at Kaufland, I was permanently lussed, if they do not put at least 50% water, or may someone else commented.
“Small, margarine, slot, and any pork bucks like drums, bleeding, etc.”.
“Soup in the envelope”.
“Ultra -home foods, juices of any kind, cigarettes, scented toilet paper.”
“All vegan products that mimic meat … “
“VAPES. I do not understand their charm ”
“Juices, chips, fast food, energizing.”
“Coca Cola from that of Lidl.”
“Anything contains aroma potentiators. Packaging cancer. ”
“Alcohol/cigarettes”
“Coaching sessions and Botox injections”
Some commentators gave examples of services that they would not buy with 1 leu:
“No products, but services that I would not buy even if there were 1 leu: Botox injections, Excursions through India, Pakistan, Bangladesh + all Africa, elephant through Thailand/Cămila in the East/Măgărușul in Greece/Italy because Animal Cruelty, coaching sessions and I have SPEED Dating.”
Many of the answers referred to the famous houses for 1 leu promised by George Simion.
“Dose coffee”.
“Himalayas salt or sea salt. It is safer and cheaper the salt of the ocn from us (it has no microplastic and heavy metals that abound in the polluted seas of the contemporary world). And the Himalayan salt is just a little rose because of 1% oxide-based minerals, insignificant for the body.”
“Truffles. I do not know why the world likes them and why it gives hundreds of euros on a few pieces of things that the rotten naps, which also smell socks in the rain!”
“White bread. I ate enough in my life and had problems, now I feel better since I varied the carbohydrate part.”
“Vegetables and taste potentors. Laundry conditioner, liquid laundry detergent, dishwasher detergent that is not environmentally friendly (containing phosphates), hair dye and others that are harmful/pollut.”
“Cola, alcohol, puffs, tomatoes, very salty foods, Dacia”.
